Wednesday, February 19, 2014

Review: "The Lego Movie"

The Lego Movie is what happens when the marketing department want to 'get creative.'  It is, more than any other movie I've seen, proof that big box office numbers don't indicate quality.

Now you may be saying, "Seriously, how did you fall for that?" But I honestly, I was convinced that the trailer was being ironic.  That there had to be something more than a premise loosely based on The Matrix that acknowledged the main failing Lego as a company has been facing for the last twenty years.

I was wrong.

The film starts off reasonably clever, with the lead character starting his day by following the instructions (which look exactly like the vintage Lego instructions that thirty somethings everywhere know and love).  The problem is kids, and anyone not born in the eighties, won't get the joke.  And it gets worse from there, with many of the jokes aimed at the parents and nearly all of them based on the, "remember how awesome the eighties were," premise, the film is one note marketing at its worst.  Not even Morgan Freeman, or a live action attempt  to make a meta reference near the end of the film can save this one.

For the love of god, avoid this.

1 out of 4.

No comments:

Post a Comment